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Having Your Product Offers Recommended By Your Customers Can Give You Targeted Traffic To Your Website

By Admin | November 27, 2008

While an (or his hired copywriter) should be skilled enough at copywriting to effective promote one’s products and services, an even more convincing endorsement of your products and services can come from your previous customers.

If your previous customers recommend your products or services to their friends and/or colleagues, that will speak louder than you promoting your products or services. This is because this potential new customer trusts the person who recommended your products or services to him/her. He/She does not know you, so your attempts at convincing him/her that he/she should do business won’t be nearly as convincing as if his/her friend, your previous customer, recommends your products or services.

This word-of-mouth marketing can go a long way toward bringing you more targeted traffic, since the friend or colleague of your previous customer is likely interested in topics that your customer is interested in, and as a result, will make that potential new customer targeted traffic who will be interested in your products/services, primarily because your previous customer recommended your products/services.

Therefore, you should encourage your previous customers to recommend your products/services, even offering to provide a discount on future product/service services or providing them with a valuable free gift after they send a specific number of referrals, etc.

Trust is a critical component to selling online; while you yourself can establish trust with potential new customers, the process can go much quicker and more smoothly if a person’s friend or associate recommends your products/services to him/her. This is why you should establish word-of-mouth marketing whenever possible in your .

For more information on gaining targeted traffic to your site, check out “Traffic Tactics.”

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